Sample Email To Client For No Discount

It’s understandable that a client may ask for a discount on a product or service. And while you may want to provide it, sometimes you just can’t do anything about it.

Unfortunately, there’s always the fear of losing a client if you come across negatively in your response. So how do you kindly inform them that you wouldn’t be able to provide a discount?

That’s where we come in, as we’ve created some templates that you can easily modify for the purpose. Additionally, we’ve also included some tips to help you whenever you need to write an email to a client.

Tips For Writing Emails To Clients

Whether you’re writing an email to a potential or existing client, each correspondence needs to be compelling.

You need to have a clear strategy that goes beyond simply sending generic emails. Let’s take a look at certain things to keep in mind.

Email Frequency

Emails have a bad rep as we all receive and delete loads of spammy emails daily. Like you, clients also receive loads of emails daily, so you should watch the frequency with which you email them.

Keep in mind that not everything requires an email. You shouldn’t send them an email every single minute to update them on something. Only use emails for essential information like hiring, proposals, project completion, and other major milestones.

Use Simply Language

While you may understand all the complex terminologies in your industry, clients may not have the same level of knowledge.

So, it’s advisable to refrain from using such language in your communication with clients. Use simple terms that don’t require any additional research on their part.

Your job is to make your clients’ lives easier by simplifying complicated terminologies. Avoid jargon and other industry terminologies even if your client is technical.

Email Length

Keep your emails short to ensure that clients can read through and understand the content easily. We all use mobile devices and receive email notifications in real time.

Chances are, your client will be opening the email on their phones and would simply skip longer emails for later.

It’s recommended that you keep emails short and use an attachment for more detailed information such as a proposal or pricing breakdown.

Be Responsive

Don’t keep your clients (potential or existing) waiting for long. Always make sure you respond to clients as soon as possible.

In this information age where clients have easy access to your competitors, it’s advisable to always respond to clients within the shortest possible time to avoid losing them to your competitors.

Professional Tone

Maintain a professional tone in your email communication with clients. Irrespective of your personal relationship with the client, you should always maintain a professional tone.

Avoid the use of emojis, slang, and other casual forms of language. That said, being overly formal can also backfire on you.

Avoid “Dear Sir” which isn’t personal and overly formal. Using a client’s name makes the service more human in many ways as it shows that you care enough to remember their name.

It also shows the client that they are more than a number or goal and that you care enough to address them as an individual. You can use something like “Hi Chris” or “Chris”.

Proofread

Let’s face it, an email filled with grammatical errors doesn’t scream credible to anyone. And no one would want to do business with someone who can’t make the time to correct errors in a simple email.

It’s advisable to proofread your emails before you send them as spelling and grammar errors can make you appear unprofessional and avoid any damage to your credibility.

You can leverage tools like Grammarly to help you identify simple errors in your email. Keep in mind that this tool isn’t perfect, so it’s advisable to double-check any changes it may suggest.

Clear Reasons

Don’t just shut them down as you may lose the customer. You should acknowledge their request and thank them for their interest and then proceed by explaining your pricing policies or why the discount isn’t possible.

You can even offer an alternative to the customer that still meets their needs but at a lower cost. A typical example is adding something like this:

“We currently don’t have any discounts available, but we do offer a loyalty program that can help you save on future purchases.”

Subject Line

While subject lines may not present every bit of information in your email, it helps clients determine the contents of an email.

Make sure your email includes a subject line that presents its general-purpose to the client even before they open it.

The client may simply skip to other pressing emails if they don’t see a subject line or easily understand the intent of your subject line.

A typical example is:
Regarding your Discount Request

End Formally

If you need them to take a specific action, this is where you include it. You can try something like this:

Please let me know if there is anything else I can assist you with

Signature

Your email should include a formal signature. This may include your full name, company name, and job role.

Example:
Best regards,
{{Full Name}}

Sample Email To Client For No Discount

Template 1: Responding “No” To Discount Request

Email Subject

Regarding your Discount Request

Body

Hi {{Client’s First Name}},
Thank you for considering our {{Product/Service}}. We appreciate your interest and your willingness to work with us.
I understand that you are looking for a discount on this purchase. While we value your business, we are unable to offer a discount at this time. Our prices are set according to our pricing policy, which takes into consideration {{What It Puts Into Consideration}}.
However, I would like to suggest an alternative that may help you save on future purchases. We offer a loyalty program that rewards our customers for their continued business. By signing up for our loyalty program, you will receive exclusive discounts and benefits that can help you save on future purchases.
Thank you again for considering our product/service. We appreciate your business and look forward to working with you in the future.
Best regards,
{{Your Full Name}}
{{Job Role}}
{{Phone Number}}
{{Email Address}}

Template 2: Responding To Discount Request – Discount On Future Purchase

Email Subject

Regarding your Discount Request

Body

Hi {{Client’s First Name}},
Thank you for your interest in {{What They’re Interested In}}. I discussed your discount request with the team, but unfortunately, we are unable to offer a discount at this time due to {{State Reasons Why You Can’t Provide Discount}}.
However, we would like to offer you a {{Discount}} discount on any future purchases as a token of our appreciation for your continued business.
We appreciate your understanding and your continued business. Please don’t hesitate to reach out to us if you have any further questions or concerns.
Best regards,
{{Your Full Name}}
{{Job Role}}
{{Phone Number}}
{{Email Address}}

Template 3: Responding “No” To Discount Request

Email Subject

Regarding your Discount Request

Body

Hi {{Client’s First Name}},
Thank you for your interest in {{What They’re Interested In}}. We appreciate your consideration but we’re unable to provide a discount on the {{Product/Service Name}} at this time.
We understand that cost is an important consideration for our clients, which is why we take great care to price our {{Products/Services}} fairly. While we are unable to offer a discount at this time, we would like to emphasize our commitment to providing quality service.
Thank you again for your interest in {{Product/Service/Company}}. Please do not hesitate to contact us if you have any further questions or concerns.
Best regards,
{{Your Full Name}}
{{Job Role}}
{{Phone Number}}
{{Email Address}}
Chris
Chris

Hi there and welcome to UnitWriter. My name's Chris, an expert in crafting effective email templates for all occasions. I created this blog to share my knowledge, by offering tips and templates to help get you started on your emails. Hope it's been helpful

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