Reaching out to your existing clients is also a great way to ask for more work. You don’t need to stop your social media and other marketing strategies.
But word of mouth still remains a great way to attract business. If you’re thinking about reaching out to a previous client to ask them for more work, we’ve got you covered.
We’ve put together some email templates that you can modify for the purpose. Additionally, we’ve also included some tips to help you whenever you need to write an email to a client.
Tips For Writing Emails To Clients
Whether you’re writing an email to a potential or existing client, each correspondence needs to be compelling.
You need to have a clear strategy that goes beyond simply sending generic emails. Let’s take a look at certain things to keep in mind.
Email Frequency
Emails have a bad rep as we all receive and delete loads of spammy emails daily. Like you, clients also receive loads of emails daily, so you should watch the frequency with which you email them.
Keep in mind that not everything requires an email. You shouldn’t send them an email every single minute to update them on something. Only use emails for essential information like hiring, proposals, project completion, and other major milestones.
Use Simply Language
While you may understand all the complex terminologies in your industry, clients may not have the same level of knowledge.
So, it’s advisable to refrain from using such language in your communication with clients. Use simple terms that don’t require any additional research on their part.
Your job is to make your clients’ lives easier by simplifying complicated terminologies. Avoid jargon and other industry terminologies even if your client is technical.
Email Length
Keep your emails short to ensure that clients can read through and understand the content easily. We all use mobile devices and receive email notifications in real time.
Chances are, your client will be opening the email on their phones and would simply skip longer emails for later.
It’s recommended that you keep emails short and use an attachment for more detailed information such as a proposal or pricing breakdown.
Be Responsive
Don’t keep your clients (potential or existing) waiting for long. Always make sure you respond to clients as soon as possible.
In this information age where clients have easy access to your competitors, it’s advisable to always respond to clients within the shortest possible time to avoid losing them to your competitors.
Professional Tone
Maintain a professional tone in your email communication with clients. Irrespective of your personal relationship with the client, you should always maintain a professional tone.
Avoid the use of emojis, slang, and other casual forms of language. That said, being overly formal can also backfire on you.
Avoid “Dear Sir” which isn’t personal and overly formal. Using a client’s name makes the service more human in many ways as it shows that you care enough to remember their name.
It also shows the client that they are more than a number or goal and that you care enough to address them as an individual. You can use something like “Hi Chris” or “Chris”.
Proofread
Let’s face it, an email filled with grammatical errors doesn’t scream credible to anyone. And no one would want to do business with someone who can’t make the time to correct errors in a simple email.
It’s advisable to proofread your emails before you send them as spelling and grammar errors can make you appear unprofessional and avoid any damage to your credibility.
You can leverage tools like Grammarly to help you identify simple errors in your email. Keep in mind that this tool isn’t perfect, so it’s advisable to double-check any changes it may suggest.
Clear Reasons
Don’t just go straight to asking them for more work. You need to ask how they’re doing in your first paragraph and also thank them for the previous work you did for them.
Let them know that you enjoyed working with them and even ask for their feedback on the previous work. It’s also advisable to research the client’s specific needs so your email doesn’t come off as a plea.
If there’s something that can complement their previous work, you can suggest it in your email.
Subject Line
While subject lines may not present every bit of information in your email, it helps clients determine the contents of an email.
Make sure your email includes a subject line that presents its general-purpose to the client even before they open it.
The client may simply skip to other pressing emails if they don’t see a subject line or easily understand the intent of your subject line.
A typical example is:
Increasing the Scope of Work
End Formally
If you need them to take a specific action, this is where you include it. You can try something like this:
Please let me know if there is anything else I can assist you with
Signature
Your email should include a formal signature. This may include your full name, company name, and job role.
Example:
Best regards,
{{Full Name}}
Sample Email To Client Asking For More Work
Template 1: Adding New Services
Email Subject
Expanding Scope of Work
Body
Hi {{Client’s First Name}},
I hope this finds you well. I wanted to reach out to you to express my gratitude for the opportunity to work with you on the {{Project Name}} project. It has been a pleasure collaborating with you and your team.
I would also like to take this opportunity to inform you that I’ve recently included some additional services in my offering. Besides the existing {{What you currently do}}, I’m also offering {{New service you’re offering}}.
This will help clients like yourself {{How the new service benefits clients}}. If you’re interested, I would be happy to provide additional information on the service and also answer any questions you may have.
Looking forward to hearing from you.
Best regards,
{{Your Full Name}}
{{Job Role}}
{{Phone Number}}
{{Email Address}}Template 2: Requesting Additional Work
Email Subject
Great Working With You
Body
Hi {{Client’s First Name}},
I hope this finds you well. I wanted to reach out to express my gratitude for the opportunity to work with you on {{Project Name}}. It’s been a pleasure collaborating with you and your team.
As we’ve reached the end of the {{Project Name}} project, I wanted to reach out and see if you have any available projects I can work on. As you already know, my specialty lies in {{List your specialty}}.
Given my track record of delivering quality work, I would greatly appreciate being considered for any additional work that falls within my expertise. I would be happy to schedule a call or a meeting to discuss the details with you further.
Thank you for your time, and I look forward to hearing from you soon.
Best regards,
{{Your Full Name}}
{{Job Role}}
{{Phone Number}}
{{Email Address}}Template 3: Requesting Additional Work
Email Subject
Great Working With You
Body
Hi {{Client’s First Name}},
I hope this finds you well. I would like to thank you for the opportunity to work together on the {{Project Name}} and the positive feedback. I enjoyed working with you and I’m thrilled to hear that the final delivery was to your satisfaction.
Given that we work well together, I’d love the chance to continue working with you on any other projects you might have. As you already know, my specialty lies in {{List your specialties}} which would {{How that helps the client}}.
I would be happy to schedule a call or a meeting to discuss the details with you further.
Thank you for your time, and I look forward to hearing from you soon.
Best regards,
{{Your Full Name}}
{{Job Role}}
{{Phone Number}}
{{Email Address}}
